Working within the community brings success to Sun Life Financial advisor

Written by CNM Wednesday, 03 March 2010 01:36

Strong community ties have provided a solid foundation to a successful career as a Sun Life Financial advisor for Sonia Del Rosario. “I believe that working with my ethnic community has provided me with a natural niche. Not only can I serve them in their first language but I also understand what keeps them awake at night and helping them rest easily is the key to success,” she says.

From skill to skill
Sonia came to Canada from the Philippines, where she was a regional manager for a pharmaceutical company. With significant sales experience behind her, the choice to become an advisor was an easy one to make. “My cousin referred me. He remembered that I enjoyed sales and thought I would be good at the job,” she explains.

As it turns out Sonia was far more than “good” as an advisor. Ottawa financial centre manager Darren Howe explains, “Sonia has accomplished some unbelievable things. She was Sun Life Financial’s first ever female recipient of the Order of Merit Blazer (an award for career achievement), she was flown to the Philippines in 2002 to receive the Most Outstanding Filipino Award from the President of the Philippines, and she was named Canada’s Asian Business Person of the Year in 2008 by the Honourable Sheila Copps. She has become an inspiration to other new arrivals in Canada, a true testament that with hard work and dedication, anything is possible at Sun Life Financial.”

Hand in hand with the community
Sonia’s dedication to her community is a big part of her achievements; a fact that she is happy to explain. “My community work and my business are intertwined. I am currently the chairperson of the Philippine Centre Canada and have been the leader of many other associations. Although I do not explicitly ask for business, people in this community know what I do and will approach me. They know how dedicated I am to my community and they trust that.”

If you’re interested in learning more about becoming a Sun Life Financial advisor, please send an e-mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or visit www.sunlife.ca/careers/advisor.

Sun Life Financial advisors are contracted with Sun Life Financial Distributors (Canada) Inc., registered in Quebec as a financial services firm.