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Media
Media: Connecting Latinos
“Making a better Canada” is the name of a year-long education and outreach campaign to promote the contribution of Hispanic and Italian immigrants to Canadian nation-building. It is how Telelatino (TLN) decided to commemorate its 25 years…
Canada: Your Country, Your Media
One of the walls in Thomas Saras’ office is filled with nametags and lanyards (name tags with cords attached, so you can wear them around your neck). Many of them are yellow, from Prime Minister Stephen Harper’s press conferences and…
Media: The Voices of Home are Just a Click Away
by Veronica Leonard Dick Morgan immigrated to Canada from England in 1958 but will not go out on Thursday night because the Maine PBS TV channel is showing British comedies; he also goes to BBC World News after watching the CTV News to get…
Diversity: Rise of the Ethnic Media in Canada
A few years ago, Ontario Place, the iconic water park located in Toronto’s waterfront, was having a hard time attracting visitors. Despite investing millions of dollars into advertising in the mainstream media, visitor numbers had stalled.…
Media: Echoes Of Punjab Also Act As Agents Of Change
by Teenaz Javat The Greater Toronto Area (GTA) has been, and continues to be, the destination of choice for many newcomers who have decided to make Canada their new home.
Editorial
For almost four years, Canadian Newcomer Magazine has been providing settlement information to newcomers arriving in Ontario. We began with 10,000 copies going out to approximately 100 locations in the Greater Toronto Area (GTA). Since many…
Media: The Changing Face of Advertising
by Dale Sproule If you think the world of advertising is similar to what you see on the hit tv series, Mad Men, then you are about 50 years behind the times. During the glory days of the advertising agency, ad-men (and they were almost all…
Be Aware of Telemarketers Disguised as Researchers
A new VoxPop survey discovered that Canadians are frequent victims of fraudulent telemarketing strategies. The poll found that, in 2006, 41 percent of adults Canadian were contacted to participate in a research survey that actually turned…
Media Sponsorship: Catching Flies With Honey
By Sandy Zwyer There is an English idiom (common phrase) that says, “You can catch more flies with honey than with vinegar,” meaning that it is better to use nice methods rather than unkind methods to get people to do what you want. Makes…
Canada: Your Country, Your Media
One of the walls in Thomas Saras’ office is filled with nametags and lanyards (name tags with cords attached, so you can wear them around your neck). Many of them are yellow, from Prime Minister Stephen Harper’s press conferences and…