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Media

Media: Connecting Latinos

“Making a better Canada” is the name of a year-long education and outreach campaign to promote the contribution of Hispanic and Italian immigrants to Canadian nation-building. It is how Telelatino (TLN) decided to commemorate its 25 years…

Canada: Your Country, Your Media

One of the walls in Thomas Saras’ office is filled with nametags and lanyards (name tags with cords attached, so you can wear them around your neck). Many of them are yellow, from Prime Minister Stephen Harper’s press conferences and…

Diversity: Rise of the Ethnic Media in Canada

A few years ago, Ontario Place, the iconic water park located in Toronto’s waterfront, was having a hard time attracting visitors. Despite investing millions of dollars into advertising in the mainstream media, visitor numbers had stalled.…

Editorial

For almost four years, Canadian Newcomer Magazine has been providing settlement information to newcomers arriving in Ontario. We began with 10,000 copies going out to approximately 100 locations in the Greater Toronto Area (GTA). Since many…

Media: The Changing Face of Advertising

by Dale Sproule If you think the world of advertising is similar to what you see on the hit tv series, Mad Men, then you are about 50 years behind the times. During the glory days of the advertising agency, ad-men (and they were almost all…

Media Sponsorship: Catching Flies With Honey

By Sandy Zwyer There is an English idiom (common phrase) that says, “You can catch more flies with honey than with vinegar,” meaning that it is better to use nice methods rather than unkind methods to get people to do what you want. Makes…

Canada: Your Country, Your Media

One of the walls in Thomas Saras’ office is filled with nametags and lanyards (name tags with cords attached, so you can wear them around your neck). Many of them are yellow, from Prime Minister Stephen Harper’s press conferences and…